Flic, the company behind ‘the world’s smartest button,’ approached me in 2018 to help them with the B2B side of their content.

Being based in Stockholm, and having seen the work I do for Quinyx, they were keen to explore the different ways I could help them. Now, you’re probably thinking the same thing I was: “What’s a smart button and what does it do?”

My first point of call was this video and, from there, I ran a short discovery session with their CEO, Elin Härén, to help me understand more about the company, what they want to achieve, and the best ways I can help.

This has turned into rewriting their website copy, bringing a new tone to their brand emails, creating regular blog articles and even producing our own comic-styled booklet for CES 2019.

In fact, this booklet was turned around in less than a week including copy, design and bespoke illustrations. Flic’s approach and positivity, coupled with a seriously cool product means they are a joy to work with.

And, off the back of a series of blog articles and emails designed to improve the awareness of their corporate gifts, they saw both sales and enquiries double when compare to the previous year.

Sometimes it’s hard for people to see the value great content brings. The results we’ve seen at Flic speak for themselves.

If you'd like to find out more about what I do or discuss how I can help please drop me a line.